m2 is already off to a bang in 2019. Here’s a review of what’s been going on with us:
ALIGNING WITH THE ALLIANCE
Football officially doesn't have to end in February. With its recent primetime launch on CBS, The Alliance of American Football proved that there is a serious appetite for professional football even after the Super Bowl.
The two debut games earned excellent ratings with 3 million live viewers, beating an NBA game between the Houston Rockets and the Oklahoma City Thunder, and receiving praise from fans and pundits alike.
m2 provided the entire stadium graphics package and individual commercial campaigns for the eight teams across the country, including the Arizona Hotshots, Atlanta Kings, Birmingham Iron, Memphis Express, Orlando Apollos, Salt Lake Stallions, San Antonio Commanders, and San Diego Fleet.
Read more about the AAF’s debut on Sports Illustrated.
BACK IN BLACK
Tennis in America continues to grow and m2 is right there along for the ride. The team just finished their second straight year producing and directing the stadium entertainment for the New York Open, the first of three massive US tennis events the company is a part of every year.
The event, run by longtime client GF Sports, is one of only ten professional tennis tournaments in the United States and is the only one to be played indoors and on signature all-black courts. m2 designed and oversaw all of the in-stadium graphics and elements and coordinated on-court entertainment at the newly renovated Nassau Coliseum on Long Island.
Read more about the event at Tennis.com.
THE RIPTIDE ROLL INTO NEW YORK
m2 has added yet another New York professional sports franchise to our rolodex: the National Lacrosse League and their brand new New York Riptide!
Our team assisted in the official franchise launch and team name announcement at a press conference last week. We also produced their recent promotional campaign, including all of their commercials and marketing efforts.
We look forward to continued collaboration with the team and its leadership moving forward as their premiere season in the league begins December 2019.
SPRING TRAINING WITH THE METS
m2 will soon return from its annual pilgrimage to Port St. Lucie, Florida, as we once again provided production services at Spring Training for the New York Mets. For the past 15 seasons, our team has assisted the Mets with capturing everything needed for their preseason materials for in-stadium programming, social media content, and promotional and marketing campaigns. It’s a large undertaking that requires a significant amount of equipment and crew to pull off - but we're always up to the task.
BACK IN THE DOGHOUSE
m2 was thrilled to return to work with the AKC National Championships presented by Royal Canin and video production company B-LIVE for another year at the world’s largest and most prestigious dog show!
The team captured behind-the-scenes materials and features at during the three-day show in Orlando, Florida. The footage was then transformed into a four hour program in our editing suites in New York.
The full show aired on New Year’s Day on Animal Planet!
STAYING STRONG WITH OUTSIDE TV
m2 continued providing post-production services to longtime partner RGTV for a new half-hour series called Generation Strong, sponsored by Chevrolet and airing on Outside TV.
Every episode focuses on real people that have chosen to pursue a life balanced by hard work and personal passions.
The first episode featured on JT Van Zandt, who runs a well-known fly-fishing company located on the Texas Gulf Coast. The second episode covers Oliver White, who founded the non-profit Indifly, with the mission to help create sustainable livelihoods for indigenous communities by teaching them how to use fly fishing as a form of income.